The Perfect Day: Mosha Lundström Halbert’s step-by-step guide to New York

As fashion director of Footwear News, a leading publication for fashion industry folk and the shoe obsessed, Mosha Lundström Halbert offers insight into not only what New Yorkers are wearing but in where they’re walking. Here, her guide to a well-heeled day in New York — including, naturally, where to shoe shop.

Get your body moving
“For me, the best days always start with an intense workout. Body By Simone is my spot and I love to share it with willing friends who are visiting. We do either a dance cardio, one of their toning classes, or both. Since I moved to New York, this is the first place I became a “regular” at and everyone from Simone to her fabulous teachers have become dear friends. They keep me happy and healthy. And getting your heart rate pumping is the perfect start to the day.”

Juice as reward
“After you’re suitably exhausted, go for a green juice at Melvin’s Juice Box, a Jamaican place just on the cusp of Soho that plays great reggae. Stepping inside makes you feel like you are on vacation someplace warm. Order the Usain Bolt healthy condition (not for sissies) chased with their insanely fresh coconut water. Electrolytes restored.”

Shop in Soho
“Spend the morning wandering the shops of Soho, and check out Opening Ceremony (where I always discover new designers, such as Lahssan, who is now a friend). Pop by Kirna Zabete. They have all my favourite female-designed labels in one place: Sonia Rykiel, Sacai by Chitose Abe and Cèline. The Tabitha Simmons and Nicholas Kirkwood shoes are also not to be missed. Then try (just try) to walk past neighbouring Carven, Saint Laurent and the new Dior stores without going inside. I almost always fail.”

Careful who you bring to the Comedy Cellar; my mom always gets a little overzealous with the audience participation!

Museum dash
“Make a stop for a L’Opera berry tea at Ladurée (the new-ish Soho outpost is lovely), then hop in a cab uptown to check out the MOMA (Museum of Modern Art). I usually am in and out in 20 mins flat, as it can get quite crowded. Next, take a quick spin through the MET (Metropolitan Museum of Art) — only two exhibits tops though, as otherwise museum coma seems to set in.”

A hearty lunch, then shoe shopping!
“For lunch, make a quick jolt to the Upper West Side to Barney Greengrass for lunch. This is an old school Jewish deli of the highest order. I get the poppy seed bagel, scooped out, with cream cheese, gravlax, extra capers and a side of pickles with an endless ice tea. Heaven. After lunch, check out the Frick Collection, which is in a beautiful former residence on the Upper East Side. Then walk down Madison, where there are many great shoe stores. For me, this is market research as it’s helpful to see what styles actually made it to retail from all the collections I see in Europe. Naturally, this is an excellent place to shoe shop.”

Fine art and fine foods
“Caffeinate in my beloved Chelsea with an almond milk latté at Intelligensia in the High Line. Get it to go, and do a quick spin through the many galleries in this hood — Matthew Marks, Gagosian, David Zwirner, Lehmann Maupin, The Pace and Dillon are all consistently strong. Post gallery perusing, it is appertivo time! Swing by the Chelsea Market, a wonderful emporium of different food stuffs that even my chef friends from out of town are impressed by. Stock up at the Italian grocer on olives, marcona almonds and parmesan and take them to go. Make yourself an Aperol spritz and rest your feet for a bit.”

Chic dinner before the legendary Comedy Cellar
“For dinner, head over to Balaboosta in Nolita for delicious Israeli food, my absolute favourite cuisine, or Indochine for their lively scene. I love the retro ’70s vibe. Order the fish cooked in coconut. After dinner, check out the West Village’s Comedy Cellar for standup. Many top notch comedians workshop new material there, so on any given night you can be surprised with someone from Saturday Night Live or even Chris Rock hopping on stage. Careful who you bring though; my mom always gets a little overzealous with the audience participation!”

And, at last, a drink and a dance
“End the evening with a night cap and turn on the dance floor at Paul’s Baby Grand. Another full day in New York is done.”


  1. The Frick is well located but stuffy. For a hidden treat try the Morgan Library instead. Awesome exhibits, three Guttenberg Bibles, and stepping into old JP’s personal library is like being transported to Florence, Italy.

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